A chatbot is an artificial intelligence that handles your customer queries
via chat and live chat. They use natural language processing to interpret and
respond to customer’s queries. Chatbots can help you target your customers
better by:
- providing more targeted offers
- saving on staff costs of handling queries
- increasing conversion rates of webpages by about 20%
How to Ditch the Scripts and Start Chatting with Your Customers
Chatbots are being used in many industries today. They are being used for
customer service, sales, e-commerce, healthcare, public speaking.
Some of the most common features that chatbots have are:
- Follow up questions about the topic at hand
- Responding to keywords and phrases
- Generating marketing content
The Future of Chatbots
Chatbots are most commonly used in business to provide customer service or
sales inquiries. They are also used to aid with recruitment.
Chatbots are bringing the customer experience to a new level by automating
responses and making it easier for customers to get the information they need
without having to wait for a human response.
A study found that 66% of businesses want chatbots because they believe that
they will help them be more successful in the future.
Case Study: How a One-Person Company Built a Successful Chatbot Campaign in
Less than an Hour
The goal of this case study is to share the story of a person who built a
successful chatbot campaign in less than an hour.
It was his first foray into chatbots and he had no idea what he was doing.
He spent about an hour building the entire campaign and put it out into the
world without any expectations.
The results were astonishing: 5,000 people signed up to receive content from
his startup's new chatbot in one day.
The best thing about this success story is that it proves that you don't
need to be a huge company with an extensive budget to make a big impact.
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